An effective visual identity that accurately reflects of the spirit of a brand is important for any firm, but it is particularly critical for designers. Your website, graphics and advertisements all form a backbone of your main feature -- the fashions. Just like your designs, your visual identity makes a statement about your style.
A visual identity includes all of the designs that are used to promote your brand -- logo treatments, colors, typography, graphics and image styles. The right technology makes it easier for designers to choose and combine these elements to create an effective and compelling visual identity, which often starts with creating the right team.
1. Build Your Team
In the entire creation process for a visual identity, the chosen team members are one of the most important factors. The right ones will be instrumental in elevating your fashion brand, while the wrong team members could bring the brand down or derail the project. With modern technology, remote collaboration through conferencing technologies like Google Hangouts Meet and Google Jamboard means you are not limited to collaborating with team members at a specific location.
To get the best results for your visual identity, you should focus on creating a diverse team with members from different departments and areas of expertise. This prevents the kind of uncreative “groupthink” that occurs in more homogenous groups.
2. Assess Your Current Visuals
Even though you may be planning to overhaul your current visual identity completely -- or you may not have one defined -- the step of assessing existing resources is important. It can be a launching point for new ideas and a reminder of things to avoid, as well as provide a list of elements you already possess. Often, this process can be more successful with outside input, such as through an online survey or a focus group meeting of your target audience through Jamboard to collect their feedback.
3. Brainstorm Concepts
The next step is to brainstorm the more general concept or theme that you want to create with your visual identity. This can include words or phrases that reflect your brand’s goals, as well as images that portray the feeling that you want your visuals to foster. To gather a wide range of ideas, team members should brainstorm concepts on their own before presenting them to the team in charge of developing visual identity.
Google Jamboard, a digital whiteboard, is the perfect tool for bringing visuals and concepts together in the brainstorming stage by allowing participants to pull materials straight from the web. It's also perfect for collaborating with your team members, whether they are all in one room or joining the meeting remotely through other Jamboards or mobile devices.
4. Create a Vision Board
Jamboard is also a valuable resource for creating a visual identity, which focuses on refining your vision for the brand. Using the digital whiteboard, you can select theme and the subset of elements that will define your brand’s visual identity. Jamboard makes it easy for you to review all of the possibilities, which you need to do in order to create your brand's vision board.
Through Google Drive, your work is automatically saved for further editing and refining by the team after initial meetings; as well as for future reference during the design phase.
5. Kickoff Development
Your vision board is the launching point of the development of your actual visual identity. This can be shared with your internal design team or an outside branding agency so that they can begin to create the elements that will make up your visual identity. Jamboard makes it fast and easy to collaborate with others as well, bringing your visual identity to life much more quickly and effectively.