By Vincent Kao, NEXT.0 Senior Creative Director
Every professional stage in the creative industry contains countless challenges. Here’s one challenge I faced when I just became a rookie creative director: My team lacked of participation during the meeting, and their explanation was that they didn’t feel engaged in the creative process.
The answer to my question came from an unlikely source, Mad Men. The advertising world has changed dramatically since the 1960s, but one thing remains the same, creatives still rely on a whiteboard for brainstorming. Why are we coming up with ideas the same as we did 60 years ago?
CD’s job: give inspiration, get ideas
I changed the way we brainstormed, as I told my team to open up the Jamboard app on their devices, and write down three adjectives about the product in 1 minute. Everyone was working through the app on their own device, so no one would be influenced by another person’s brainstorming. Page after page of idea-starting adjectives popped up on Jamboard within a minute.
To visualize our brainstorming ideas and concept for better communication, we also ran image search and the Google Search feature through Jamboard, and dragged an image or other resources onto the Jam session. Anyone can add images and files from their own devices through the Jamboard app, which makes brainstorming more like a team creative exercise. We generate ideas faster when everyone is engaged and energetic.
With a Jamboard in our conference room, I no longer have to rely on bad jokes to re-engage my team. Advertising can be old school, but how you come up with ideas shouldn’t be. Our best ideas are now always born in a fun and interactive environment.
About Google Jamboard
Jamboard is a cloud-based, collaboration device that helps creative directors brainstorm better by combining the tech of a tablet and projector with the simplicity of a whiteboard.
More Reviews from CD:
Brainstorm from Anywhere
Endless Creativity Comes from Ever-changing Creative Ways
Give Your Big Ideas Room to Grow
What Innovation Can Teach Us about Working in a Creative?
The Future of Integration in Advertising